About the DCNF

Now in its third year, The Digital Content NewFront, hosted by Digitas and The Third Act:, is a leading event bringing together content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.

Last year’s event became a top-trending Twitter topic and was viewed by over 18,000 people via our live video stream. Inspirational dialogue - led by Micheal Eisner and former Vice-President Al Gore along with thought leaders, top content creators and distributors - accelerated real opportunities for brands. We saw relevant connections forged at the event and continuing throughout the year – a testament to the opportunities for our clients in the brand content arena. 

This year, the convergence of content and community on the web revved up this dynamic conversation. As brands and key players in content creation and distribution become increasingly focused on this intersection, the Digital Content NewFront led by assembling a powerful roster of voices to inspire and provoke us. This is the marketplace of brazen and innovative ideas you’d want to be part of.

Here are the highlights of this year's NewFront:

1. Over 250,000 live streams on syndication sites including AdAge, Mediapost, and Ustream.

2. Over 2,000 tweets and retweets, 1,250 that included hashtag #DCNF

3. Photo and item mentions in ABCNews.com, People.com, US Magazine.com, MSN Wonderwall, among others that total close to 1 Billion visitors per month

4. Mediapost feature Q&A with Digitas Worldwide CEO Laura Lang on DCNF and DCNF focused article on Advertising Age and Adweek

5. 15+ pieces of blog coverage resulted from the event (both pre- and post) that total over 23 million visitors per month

As the digital content ecosystem continues to evolve, so does the relationship between content and the network of people that it seeks to engage. “Fandomonium – the power of content and community” was at the heart of this year’s NewFront. We explored the strategic alchemy of the “Fandomonium” at work. First, we mixed content that is born from brand objectives and audience insights and keenly attuned to the culture zeitgeist. We then added extraordinary talent to bring this vision to life on multiple screens. The final ingredient is community that embraces the content with enthusiasm and ultimately action. The art and science of engineering this level of affinity and excitement among consumers of digital content drove the day’s conversation.