Press Release
- The Premier Brand Content Event of the Year Returns: Digitas' 2011 NewFront
- Digitas Presents 2011 NewFront: Brands, Meet Content
Recent Media Highlights
- 5.16.2011: [Bloomberg Television] - Digitas' Jordan Bitterman discusses the NewFront with Margaret Brennan
Facebook Inc. is hosting a "Studio Live" event on Thursday, where it plans to demonstrate its various ad products to advertisers. Meanwhile, digital ad firm Digitas is hosting its "NewFront" in June to show off Web series that advertisers may want to sponsor. Digitas is owned by Publicis Groupe.
Last year's NewFront event drew 600 attendees, including Martha Stewart, actors Jason Bateman, Teri Hatcher and Lisa Kudrow. In 2009, Paula Deen teamed up with Kraft Philadelphia Cream Cheese to create an online video cook-off competition.
"While the broadcast upfront continues to be a receptacle for dollars, we believe there is a lot more that is out there," says Jordan Bitterman, a senior vice president at Digitas.
Media Contact
Julie Gomstyn
Corporate Communications
617.369.8020
Julie.Gomstyn@digitas.com