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2011 Schedule
| 11:15 | Doors open and Box Lunches available |
LIVE WEBCAST BEGINS
| Noon | Welcoming Remarks | |
| Mark Beeching, Worldwide Chief Creative Officer, Digitas | ||
| 12:10 | Opening Conversation: Freedom Media | |
Freedom has broken out in world media. Viewers are now participants - even insurgents - in popular revolt. Creators are now publishers. Brands are doing it all: creating, curating and participating. We take a look at "armchair revolution" - what's happening on the world stage, the implications for brand marketers and the power of new pipes to deliver real change. |
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| Guests: | ||
| -Philip (PJ ) Crowley, former Assistant Secretary for Public Affairs and Spokesman of the Department of State | ||
| -Amr Salama, Egyptian Filmmaker and Blogger; author and presenter of “How to Advertise a Revolution” (TEDxCairo) | ||
| Moderator: Rick Stengel, Managing Editor of Time Magazine | ||
| 12:55 | Emcees: Shira Lazar, Host/Executive Producer, “What’s Trending” & “Partners Project” and Nicole Dabeau, The Insider.com’s Hollywood Insider | |
| 1:00 | Digital Rant: The Social Entertainment Factory | |
Ashton Kutcher, Actor and Co-Founder of Katalyst |
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| 1:10 | Which Cord to Cut? Brands as Publishers | |
Create. Engage. Enable. Distribute. Pipe reality offers more options than ever before. We'll explore the challenges and opportunities as brands become publishers. We'll debate impact on media channels, the role of content in building loyal audiences and how these new pipes affect the marketing mix. |
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| Guests: | ||
| -Susan Popper, SVP Integrated Marketing Communications, SAP | ||
| -Beth Comstock, CMO, General Electric | ||
| -Susan Sobbott, President, American Express OPEN | ||
| -Steven Rosenbaum, Founder of Magnify and author of Curation Nation | ||
| Moderator: John Battelle, Chairman, Federated Media | ||
| 2:00 | Live Idea #1 – A conversation with Isabella Rossellini, Actress and Director; led by Laura Michalchyshyn, President and GM , Planet Green and Discovery Fit and Health | |
| 2:10 | Big Screen Little Screen #1: Content Showcase | |
| 2:20 | Recess #1 |
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B STAGE: Women's HealthStyles |
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| Guests: | ||
| -Lesley Jane Seymour, Editor in Chief, More Magazine | ||
| -Brenda Ray Coffee, Women's Health Blogger, BreastCancerSisterhood.com | ||
| -Angela Matusik, Chief Content Executive, iVillage | ||
| -Gina Kolata, Science Reporter, The New York Times | ||
| -Laura Michalchyshyn, President and GM , Planet Green and Discovery Fit and Health | ||
| Moderator: Alexandra Von Plato, EVP and CCO, Digitas Health | ||
| Facilitator: Susan Manber, SVP, Executive Planning Director, Digitas Health | ||
| 2:45 | Live Idea #2 – A conversation with Demi Moore, Actress/Director/Producer, and Amanda de Cadenet, Photographer and Producer; led by Soleil Moon Frye, Actress/Director/Screenwriter/Momtrepreneur/Social Media Maven | |
| 3:00 | Live! Unstaged | |
On Demand. Live. Alive! The livestream grows up: all together now! Cracking the code: the scaling of engaging experiences. We examine recent successes and the opportunity for brands, artists and viewers as new platforms enable mass sharing and audience control. |
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| Guests: | ||
| -Robert Kyncl, VP TV and Film Entertainment, Google | ||
| -Rio Caraeff, President and CEO, VEVO | ||
| -?uestLove, Musician and Social Media Protagonist | ||
-Rich Lehrfeld, VP of Global Sponsorship and Experiential Marketing, American Express |
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| Moderator: Greg Kot, Music Critic, Chicago Tribune | ||
| 3:45 | Live Idea #3 – Zach Quinto, Actor and Partner, Before the Door Pictures and Neal Dodson, Partner, Before the Door Pictures | |
| 4:00 | Big Screen Little Screen #2: Content Showcase | |
| 4:05 | ||
C STAGE: Partners Project |
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Guest: Shay Carl, Uber YouTube Channel Owner and Creator of “The Shaytards” |
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| Interviewed by: Shira Lazar, Host/Executive Producer, “What’s Trending” & “Partners Project” | ||
| 4:20 | 4 Questions in 4 Minutes | |
Soleil Moon Frye, Actress/Director/Screenwriter/Momtrepreneur/ Social Media Maven |
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| 4:25 | Modern Family: A Kitchen Table Discussion | |
Are we more connected? Is social really social? Personal stories from the content creator frontlines. Moms, dads and kids on the impact of modern life on our relationships at home and with friends. We gather around the kitchen table for an honest discussion to explore how new screens and pipes are affecting our ability to communicate. Are we getting closer or farther apart? |
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| Guests: | ||
| -Tori Spelling and Dean McDermott, Actors and Executive Producers of Oxygen’s “Tori and Dean: Home Sweet Hollywood” | ||
| -Jenna Rose, 12-year-old singer and YouTube sensation | ||
| -Lizzie Marie, 11-year-old chef, creator of Lizzie Marie Cuisine and star of WebMD’s “Healthy Cooking with Chef Lizzie” | ||
| -Kevin Jonas, Musician and Actor | ||
| Moderator: Jane Pratt, Editor in Chief, xojane.com | ||
| 5:10 | Live Idea #4 – A conversation with Tyra Banks, Chairwoman and CEO, Bankable Enterprises; led by Pattie Sellers, Editor at Large, Fortune Magazine | |
| 5:30 | Closing Remarks | |
| Laura Lang, CEO, Digitas | ||
| 5:40 | Musical Artist Introduction | |
| Clive Davis, Chief Creative Officer, Sony Music Entertainment | ||
| 5:45 | Musical Performance | |
| BC Jean | ||
| 6:00 | Cocktails in The Third Act: Lounge | |