Charles Hunter

Charles Hunter co-founded UK cross-platform production company Mudlark -  by bringing together his experience as a television producer with Mudlark's experts in games, the web and digital arts. Mudlark's projects range from pervasive/locative games, Alternative Reality Games, virtual world experiences and social media narratives to television programmes - working with arts and media organisations and brands.  Originally a journalist, Charles worked as a researcher, film-maker and producer for the BBC and Channel 4 before forming his own TV production company and then Mudlark,  where he is Commercial Director as well as the producer of the much- talked about Such Tweet Sorrow,  Mudlark’s Twitter Production of Romeo and Juliet with the Royal Shakespeare Company.

Such Tweet Sorrow stormed social media for five weeks this Spring, attracting thousands of followers for six Twitter account-holders who had the same names as characters in Shakepeare's Romeo and Juliet. As their tweets, links and uploads unfolded it became clear that they were also experiencing a narrative very similar to Shakespeare's, but set in modern day Britain and taking place in real time. Produced by Mudlark in collaboration with the Royal Shakespeare Company and funded by 4ip (the UK TV broadcaster Channel 4's digital investment vehicle) , Such Tweet Sorrow featured six professional RSC actors following the briefs of two writers and a senior RSC director. Cast and crew experienced an unprecedented level of engagement with followers, who started blogs to try to save characters from their inevitable deaths and admitted tears and addiction. Mudlark call it "pervasive theatre".