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Howard Friedman
Howard Friedman is Senior Vice President Marketing and is responsible for business management and marketing in the Cheese Business Unit. Kraft Cheese is a $4.5MM business and has responsibility for all marketing related functions to include communication, product innovation and customer marketing.
Howard has been with Kraft for 12 years. Prior to his current assignment he has held positions of increasing leadership responsibility in Marketing on Post Cereals, Handi Snacks, Jell-O, Tassimo, and our Powdered Beverages business. Howard’s accomplishments have been recognized by a variety of internal and external organizations. He has been sited as one of Ad Age’s Marketing 50 in 2006. Prior to joining Kraft, Howard spent 5.5 years in the Army as Captain in the First Corp Support Command supporting the 82nd Airborne Division where he was recognized for superior leadership on several occasions.
Howard holds a Bachelor of Arts degree from Dickinson College and his Masters of Business Administration from the Stern School of Business at New York University.