Jeff Jarvis

2012 Event

Past Events

Venue

Sunday

Apr112010

Jeff Jarvis, author of the BusinessWeek best-seller What Would Google Do?, teaches journalism at the City University of New York, where he runs the New Business Models for News Project. He writes about media and technology in his blog, Buzzmachine, and in the Guardian. He appears on the podcasts This Week in Google and the Guardian's MediaTalkUSA. Jarvis was creator and founding editor of Entertainment Weekly; president and creative director of Advance.net, the online arm of Advance Publications (parent of Condé Nast); TV critic of TV Guide and People; Sunday editor of the New York Daily News; and a columnist on the San Francisco Examiner. He is at work on a new book, Public Parts, about the benefits of publicness, due early next year.

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l’Année, France, and has been named to the Advertising Age Digital A-List among its many awards. Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; and, Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com