Faceoff

 

Bang for your digital buck. "Show me a broadcast network that's sitting down with your brands to understand what your marketing objectives are. That's just not happening," says BBE's Matt Wasserlauf in this discussion moderated by Tim Shey that pits television versus digital content. "The next generation of content will be coming from digital producers who will be listening to what your marketing objectives are and making them come true in the program." Meanwhile, Sugar Inc.'s Brian Sugar points out that "you build an insanely addictive audience to consume your media then you start to build business on top of that like e-commerce."