Opening Remarks

2012 Event

Past Events

Venue

Thursday

Jul012010

Digitas Worldwide Chief Creative Officer Mark Beeching articulates -- pithily and powerfully -- the state of digital content: "Today, the NewFront is all about the new mainstream. Digital is not just new media simply added to the old. Digital is the total transformation into a post-advertising and post-television age." With that statement, he issues a bold and provocative challenge to the 750-member audience -- comprised of brands, content creators and talent -- to seize the limitless possibilities of digital content.

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Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l’Année, France, and has been named to the Advertising Age Digital A-List among its many awards. Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; and, Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com

Opening Remarks

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