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Musings on "Web Therapy" and "Afterbirth" after attending DCNF
Friday, June 11, 2010 at 2:28PM by Dan Bucatinsky
(L-R: Digitas Worldwide CEO Laura Lang, Lisa Kudrow and Dan Bucatinsky)
I travelled to DCNF with Lisa Kudrow (my partner at Is Or Isn't Entertainment) and Dani Klein Modisett (my partner in "Afterbirth: stories you won't read in a parenting magazine") with open minds and managed expectations. We were blown away by the convergence of talent, technological innovation and inspirational thoughts on New Media -- and the role we play as content providers in building this idea of COMMUNITY.
Lisa and I have our third season of the Lexus sponsored "Web Therapy" under our belts and a new iPhone App about to launch next week. We also have an exciting venture with Showtime to air longer versions of our web content early next year. We've been feeling like innovators and were eager to surround ourselves with others. How great to be around Ben Silverman and Seth Green and Ariana Huffington -- all working on the front lines of this New Media front -- along side of us -- and many running paces ahead, charting new territory! What an inspiring experience it was for us to talk with brands and other content providers about the way in which we look at our business and our role as content providers. We were inspired by the idea of building community and are eager to expand our approach to our creative work to be not only envelope-pushing, and, of course, hilarious -- but also to bring people together -- to interact with us -- and to create a feeling of belonging.
Having been given the wonderful opportunity to be one of the few chosen to PITCH new content at DCNF, Dani Klein Modisett and I were amazed by the passion driving this New Media "movement" -- is any other word more apt than "movement"?
Had we known this going in to our pitch for "Afterbirth..." we would might have done fewer jokes and talked more personally and passionately about the deeper truths of the development of this show/book and now web series. Afterbirth has amazed us in every major city we have showed up to including San Francisco, Boston, New York and our home town Los Angeles by the number of people who turn up consistently and with utter devotion. Afterbirth speaks to all parents, single, gay, divorced, married, grandparents, there isn't a person who is a parent or frankly has a parent who isn't moved to laughter and sometimes even tears by the honest representation, done with tremendous courage and great wit and most of all heart, that this show and book brings to anyone who is introduced to it. The impetus for expansion to the web, which we did mention at the show, is to allow people who can't get out of the house for whatever reason, to join forces with those people who can. It is the best way to help parents who feel isolated and alone, and what parent doesn't at some point, connect to other parents just like them. We came away from New Front inspired to keep reaching out and by the singular opportunity that the web offers to reaching and interacting with an even greater audience.
Thank you Digitas and Third Act for this great day and we look forward to continued involvement.
Reader Comments (3)
I think people are so connected to their iPhones that your cause without an iPhone app would be so easily forgotten. I wish I coudl've pitched something like that, haha. Well done, I must say. How often will you be aired on Showtime? I wish you tremendous success!
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