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Guest Post from Teri Hatcher!
Wednesday, June 9, 2010 at 2:24PM 
How exciting to be at Digitas, The NewFront event in New York! We had a lovely kickoff dinner last night mingling marketers and talent like no other event. Its fascinating to be mining where brands and a personality organically fit and the conversations had my mind on creative overdrive.
(Which I love even when it keeps me awake) The focus on women creating content for the web and also being consumers on the web is particularly powerful. Its an exciting time to be a woman in that position, creating content for women, but creating it as if it were for me! When Disney's Family.com gave me an opportunity to create a site, Gethatched.com, a community to offer woman a chance to rediscover themselves, to find fun in all the effort they put out every day for others, I was thrilled to partner with them. Disney has reached tens of millions of moms, and this site is for all women, helping them "hatch," if you will, new inspiring ideas, vision and advice for their daily lives. Gethatched has the benefit of growing within a structure solidly in place that reaches millions and millions of women.
At Get Hatched we know women are a force to be reckoned with. So we've given them "A Chick’s Guide to Life." Its filled with content by women and for women. Women collectively have a lot of know-how, so we've harnessed that knowledge, insight and humor; the kind that comes during any gathering of women talking and sharing their stories. Throughout my life, it’s been my girlfriends who've come to the rescue with perspective, advice, a laugh and a hug. And that's the kind of community we are extending to women around the country, loaded with content that's valuable and high quality. We also know that as women we take on many labels; Moms, Wives and Breadwinners. And that can leave us overwhelmed by daily to-do lists thus forgetting how to find the fun in any given day. Whether they're craving advice,or want to be inspired to shift from surviving their life to Living it, or just a place to share without judgment, GetHatched is meant to be an anchor in their daily lives where they can feel connected by the fact that we're all just trying to get by.
Through the site, we’re able to interact with women in many different ways. And as a woman who can relate to everything from trying to find "ME TIME" or a date or a recipe, I'm able to write blogs where our users can comment and ask questions. I also do a webisode series called “I’m not Your Therapist But….” In it, I just sit, press record on a mini camera and answer the questions that our users have asked, from what to feed a toddler to feelings on divorce to whether or not pantyhose are ever going to make a comeback. (In my humble opinion, the answer is no!) it has a very intimate personal quality. In the video series Chick Chat, I connect with and have fun talking to women across the country in a live conversation. I also interview celebrities for the web series In the House, which is actually shot in my home, complete with my pet bird squawking in the background. Beyond video and blogging, we let women know what’s happening with the site via Facebook and Twitter accounts as well as a community on Family.com. We created GetHatched to be the kind of place we, as women, would want to go. And we think it is! Check it out at www.gethatched.com.
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