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Thursday
Jun092011

Digital Rant: The Social Entertainment Factory

Ashton Kutcher took the stage in what may have surprised a number of marketers and brands in the room.

“I’m repulsed by online ads,” Kutcher said as he kicked off. “I have NEVER purposefully clicked on a banner ad, and whenever I do I’m just irritated. But some marketers break that mold by developing really exceptional content.”

According to Kutcher, there are brands out there that are creating unique content, but he craves more.

"I want to help push brands to market in social media by being disruptive, have thrash, have polarity and wake people up. You've got to wake people up." 

He calls it, "the thrash effect."

Kutcher’s company, Katalyst Media, promises to find great story tellers that can share great experiences on why products and services have relevancy. Brands are built into the content for it to be less obtrusive and become a part of the entertainment.

“In order for brands to be successful online, they need to connect with great story tellers to share their passion for the brand. We want to help find partners to connect with these story tellers and create thrash, because, again, we've got to wake people up."

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