Digital Rant: The Social Entertainment Factory
Ashton Kutcher took the stage in what may have surprised a number of marketers and brands in the room.
“I’m repulsed by online ads,” Kutcher said as he kicked off. “I have NEVER purposefully clicked on a banner ad, and whenever I do I’m just irritated. But some marketers break that mold by developing really exceptional content.”
According to Kutcher, there are brands out there that are creating unique content, but he craves more.
"I want to help push brands to market in social media by being disruptive, have thrash, have polarity and wake people up. You've got to wake people up."
He calls it, "the thrash effect."
Kutcher’s company, Katalyst Media, promises to find great story tellers that can share great experiences on why products and services have relevancy. Brands are built into the content for it to be less obtrusive and become a part of the entertainment.
“In order for brands to be successful online, they need to connect with great story tellers to share their passion for the brand. We want to help find partners to connect with these story tellers and create thrash, because, again, we've got to wake people up."
Reader Comments (6)
WangK A man can succeed at almost anything for which he has unlimited enthusiasm.-Audemars Piguet Royal Oak Offshore Swiss made watches
replica omega seamasterMan symbol of status, the woman taste symbol. Do reflected here.bvlgari replica
louis vuitton replica walletsStick to it, and you‘ll succeed.breitling for bentley watchesArt is long, but life is short hamilton replica watchesAll roads lead to Romereplica zenith watchesA good medicine tastes bitter.hermes replica wallets
If you wish to be the best man, you must suffer the bitterest of the bitter. gxgrqb gxgrqb - moncler shop.
Our replica tag heuer link are in high quality but at the cheapest price. If you cannot afford to buy the replica rolex datejust, then the replica omega speedmaster are the next best with high-quality watches for you. Luxurious watches and fashion.
If you wish to be the best man, you must suffer the bitterest of the bitter.
Sadda Adda Movie