Matt Wasserlauf

2012 Event

Past Events

Venue

Saturday

Apr032010

Credited as the visionary who enticed television advertisers to invest their marketing dollars online, Matt Wasserlauf, 40, spent 19 years in media and broadband advertising before single-handedly pioneering an entirely new industry: online video advertising. In April 2004, Matt established BBE (of which he is CEO), the premier online video network that safely connects advertising buyers and sellers in the world’s most powerful ad platform. Under Matt’s leadership, BBE has emerged as one of the few full-service broadband companies that assists clients through sales of online advertising, syndicated programming, original online content and VINDICO™, BBE’s own video advertising technology platform.

Matt’s online achievements are the culmination of his early career in “traditional” television advertising. Wasserlauf spent four years as Vice President of Sales at The Feed Room, now a division of Kit Digital. Next, as Director of Sales for CBS.com, Matt delivered more than $10 million annually in revenue. Matt’s vision of the future of the online video advertising space came to him in the late 1990s, while he was working for Warner Bros., at the height of its success. At the network, he realized that video content, once digitized, allows viewers to click, send, share and save video.

Matt earned an MBA degree from the University of Chicago Graduate School of Business and a B.S. in Marketing from Indiana University. Married, a father of three and an avid sports fan, he spends his free time (such as it is) enjoying his family and following his favorite New York sports teams.

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l’Année, France, and has been named to the Advertising Age Digital A-List among its many awards. Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; and, Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com