Michael Wayne

2012 Event

Past Events

Venue

Friday

Apr022010

As co-founder and CEO of DECA, Michael Wayne is responsible for leading the premier digital media and entertainment company. Since 1997, Michael has focused his work on the converging media of television and the Internet. During this time, he has worked with major brand advertisers and online partners to establish new formats for online programming and new cross-media business models. As Vice President, Strategic Alliances for Sony Pictures Digital and Sony Pictures Television, Michael was responsible for managing a team dedicated to developing new digital entertainment franchises in conjunction with strategic partners.

Prior to joining Sony in 2002, Michael served as Vice President, Business Development for Launch Media. He was part of the core team that grew the online music media company from start-up through IPO and ultimately its acquisition by Yahoo! Prior to working for Launch Media, Michael was Manager, Marketing Development for the ABC Television Network. A multifaceted media executive, in 1995 he founded Velvet Magazine, the first English-language, city magazine in Eastern Europe. The magazine was published in Prague, Czech Republic and covered cultural, social, and style topics for the newly democratic country.

Presently, Wayne serves as the Chairman of the Board of Directors of the International Academy of Web Television.

Michael Wayne received his Bachelor of Arts in English Literature from The University of the South, Sewanee, TN.

Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l’Année, France, and has been named to the Advertising Age Digital A-List among its many awards. Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; and, Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships. Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com